The initiative, which took place on Friday the 9th of March 2018, was promoted by Assolombarda Confindustria, an organisation aimig to support the wellness, the attractiveness and the development of companies in the local area.

The event began with a speech from Adriana Pontecorvo, President of Gruppo Alimentazione Assolombarda, export and internationalisation manager for the Ferrarelle Group and Natìa.

“Today’s guided visit – said Pontecorvo – portrays an image that is connected with tradition, quality and dynamism, all intrinsic characteristics of Italian businesses within the food and beverage sector. It is very important to highlight the extensive offering we saw today, which is able to respond to the diverse challenges of this ever-changing market. Healthy products connect nutrition with wellness and constitute a steady and continuous path to innovation.”

We were pleased to take part in this initiative, which gave us the opportunity to showcase our infusions, herbs and spices to trade professionals and industry experts. We constantly strive to preserve the Italian heritage and knowledge we are known for, while focusing on research and development to stay ahead of the curve.

The business know-how of the company was asserted by the Local Institutions, from the mayor of Carate Brianza, Professor Francesco Paoletti.

The fil rouge that connects all the various parts of the company is our constant innovation -says Laura Tirelli, Sales Manager at L’Italiana Aromi. We are proud to have shared our mission and vision with the entrepreneurs and experts who were part of the initiative.”