anuga-logoFor all those who work in this sector, Anuga is undoubtedly the most important event in the world. It is in this context that the major protagonists in the food and beverage industry meet up to anticipate tastes and assess partnerships. In this scenario L’Italiana Aromi, a company that started up in 1890, specialising in the production of flavours for the food, the nutraceutical and the pharmaceutical industries, has chosen to reinforce its own international strength.

The Beverage Division will unquestionably play the leading role in this international debut. In this sector in fact, the Lombardy-based historic company boasts century-long experience and a very wide range of products on offer for the beverage industry, alcoholic or non-alcoholic, traditional, healthy, enriched or energising drinks.
Still of importance today is the production of tea extract and L’Italiana Aromi has the distinction of having invented, during the 90s, how to bottle it in PET, keeping it clear, stable, completely natural, without colouring agents or preservatives.
Anuga 2011 will be the opportunity to present to an international audience also the other divisions – Savoury, Health and Nutrition and Sweet Applications – which, thanks to innovative proposals and constant technological updating, represent well the ability of L’Italiana Aromi to interpret and anticipate market needs.
One of the focal points will be the Baobab, a fruit with numerous beneficial and healthy characteristics, from which the company from Carate Brianza obtains two key products:  a 100% soluble fibre, the only one in the world, and the red funicle extract.
Taking part in Anuga is an important milestone for L’Italiana Aromi – says Laura Tirelli, Marketing Manager of L’Italiana Aromi – we are a historic company, one of the oldest in our sector. Today we want to prove that we have been able to capitalise on our experience and maintain constant updating and investment in research. We have chosen to offer the best product at the right price because we have never accepted any compromise on quality. It is a commitment and a promise that our family has offered the market for four generations”.